Launch Lab: EP4 Meet Elena Launch Lab’s New Host

In this episode of Launch Lab, we welcome Elena as the new voice joining the show and officially introduce her to the Launch Lab family.

We kick things off with a few fun “get to know you” questions — coffee order, last meal, New York, life advice, and more — before diving into one of our recent client projects: PerformX Training.

Michael and Elena talk through how VICI helped PerformX move from a slow, overloaded WordPress course setup into a more scalable Kajabi-based learning platform, while also exploring what’s next with AI-powered coaching tools, smarter intake systems, and using technology to free up business owners’ time.

This one is part intro, part business breakdown, and part behind-the-scenes look at how we think through client problems at VICI.